Let's talk about BaskeIQ.
BaskeIQ is being built as a B2B business ecosystem that begins with purchasing intelligence and is designed to expand into digital business presence, business software, international trade and targeted business information.
A different starting point for B2B commerce.
BaskeIQ is being built around the purchasing decision itself — not simply around listings, advertising or headline price comparison.
From search to decision
Traditional marketplaces generally make the buyer search through products and suppliers. BaskeIQ is designed to understand the requirement, work through commercial variables and reduce the result to a small number of practical choices.
Total acquisition cost
The platform is designed to consider more than the displayed product price — including delivery or collection, discounts, quantities, location and other relevant purchasing constraints.
Built as an ecosystem
The purchasing layer is intended to become the foundation for additional business services, creating opportunities to add value as the buyer and supplier network grows.
One business ecosystem, expanding around real business needs.
BaskeIQ's strategy is to build network density first, then progressively introduce services that become more valuable because businesses are already using the platform for purchasing and discovery.
Build the network first. Expand the value layer progressively.
The roadmap is deliberately staged. The first priority is proving the core proposition and building a sufficiently useful Indian B2B network. New revenue and value-added layers are introduced progressively as the ecosystem develops.
Launch & validate
Run the Jaipur and Kochi pilots, validate buyer and supplier behaviour, strengthen the purchasing-intelligence core and launch the mobile experience.
Expand across India
Expand city by city, build buyer and supplier density, increase catalogue coverage and establish the foundations for a Pan-India B2B network.
Targeted business opportunities
Introduce consent-based, relevant business marketing and opportunity discovery, using the ecosystem's growing understanding of business needs.
International trade
Begin adding import and export capabilities, extending supplier and buyer discovery beyond the domestic Indian market.
Business intelligence & subscription services
Introduce a growing layer of business tools and analytics on subscription, including capabilities such as business analytics, seller competitiveness insights, stock management, bookkeeping/accounting and other operational tools as the product roadmap matures.
Roadmap timing represents the current strategic plan and may be adjusted as pilot results, market conditions and product development inform the sequence.
Tell us what you would like to know.
This is an introductory enquiry form. You can tell us whether your interest is investment, the business model, the product, the market opportunity, the roadmap or a strategic partnership.